What kind of media institution might distribute your media product and why?

If my magazine was to be published by an exisiting publisher i would think that a much smaller publishing company may distribute my magazine instead of a mainstream publishing company. Big publishing companies such as Bauer Media Group may not fit in with my type of magazine because its not as flashy as Q magazine which is a product that Bauer Media Group publish on a monthly basis. My magazine may fit in more with a self publsihed magazine or a much smaller publishing company such as IPC Media which in fact publish NME magazine and other UK consumer magazines. This may be a better distributor because it means instead of having a large flashy company publishing and distributing the magzines per month, it allows my music magazine to gain more fans in a shorter period of time being sold weekly.