Tuesday, 27 March 2012

Who would be the audience for your media product?

My audience mainly consists of male teen readers. This is because the genre of music is seen to be a more male dominant genre of music, whether it be the artists involved with the music or being the audience listening to the music. I decided to try and attract a lot of students too by making sure the magazine wasn't too expensive or didn't relate to the audience, my research stage really helped me make my decision on who my target audience should be. I had then looked at the Users and Gratifications theory, by looking at the Users and Gratifications theory, i was able to concentrate on making the magazine represent the social group i was aiming at so the audience will end up reading the magazine due to Personal Relations or Personal Identity portrayed within my media product instead of reading it for diversion or surveillance, this is so i will end up having a loyal fan base for my media product which will mean they'll always be a consumer of my product.

How did you attract/address your audience?
In my media product I had made sure that the language used related to my target audience which meant i had to use some form of colloquial language and standard English language instead of formal language. Also the images used portray the everyday male teenager quite well, so just by taking a quick look at the magazine, consumers would be able to relate to the magazine almost immediately. My research also helped me decide what to include on the front cover of my magazine because there is one crucial thing i made sure i had included on the front cover, in the sky line of the front cover i have mentioned a famous dubstep artists name (Skrillex) who is well known by my target audience. I know this because of the wordle i had made from the feedback i got from the research stage.

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